CES 2026 Las Vegas: TADI Global Advances U.S. Market Engagement and SelectUSA Preparation
CES 2026 in Las Vegas once again reinforced its role as the world’s leading platform where innovation, collaboration, and market transformation converge. TADI Globalwas pleased to participate on site, engaging with technology leaders, ecosystem partners, and growth-stage companies as the global technology sector continues to shift decisively from experimentation to large-scale, real-world deployment.
Key Technology and Market Signals from CES 2026
This year’s CES highlighted the rapid acceleration of AI-driven solutions, intelligent infrastructure, and scalable enterprise technologies across multiple industries. Beyond product showcases, discussions throughout the event reflected a clear evolution in market expectations. Innovation alone is no longer sufficient; long-term success increasingly depends on execution discipline, ecosystem collaboration, and demonstrable readiness for commercial deployment.
Across meetings and exhibitions, industry leaders emphasized the importance of integrated platforms, data-driven decision-making, and cross-border partnerships as critical enablers for sustainable growth in global markets.
Strategic Engagements and Industry Meetings
During CES 2026, TADI Global representatives conducted a series of targeted booth visits and working meetings with both Vietnamese and international technology companies. These engagements focused on aligning priorities related to market expansion, assessing technology readiness, and identifying upcoming opportunities for engagement in the United States.
On the exhibition floor, the team visited the booths of Karofi, Brain Life, and VinMotion, where discussions centered on product positioning, technology maturity, and potential pathways for entry into the U.S. market. These exchanges provided valuable insights into how each company is approaching scalability, compliance, and competitive differentiation in an increasingly demanding global environment.
In parallel, side meetings were held with representatives from Viettel, MK Group, MISA, and other technology-driven organizations. Conversations focused on their long-term ambitions, strategic visions, and approaches to establishing a credible and sustainable presence in the U.S. market. Topics included go-to-market strategy, partnership models, investment readiness, and organizational scaling.
Supporting Preparation for SelectUSA Investment Summit
These CES engagements are directly supporting TADI Global’s preparation and coordination for the upcoming SelectUSA Investment Summit (Technology Track, May). Current efforts are centered on strengthening company narratives, refining value propositions, and aligning go-to-market strategies with U.S. investor and partner expectations.
In addition, TADI Global is working closely with participating companies to identify qualified partners, potential customers, and strategic investors, ensuring that engagements at SelectUSA are focused, relevant, and outcome-driven.
Moving Forward
CES 2026 served not only as a forum for insight gathering, but also as an effective platform to advance concrete follow-up actions and reinforce strategic alignment ahead of upcoming U.S. investment and market entry activities. TADI Global looks forward to continuing this momentum, translating strategic dialogue into tangible progress, and supporting technology companies as they navigate the next phase of international growth.
